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Bold Wall Clock

The Bold wall clock, designed by the Swedish Designer Jonas Wagell, combines a simple design with a humoristic and personal look. One enticing detail is the play on the colors, which creates the optical illusion that the hands are hovering freely. With its soft curves and minimalist touch, it manages to fit into every room of the house.

Bold-Wall-Clock-By-Jonas-Wagell-for-Normann-Copenhagen-02-759x759 Bold Wall Clock / Jonas Wagell for Normann Copenhagen

© Normann Copenhagen

“My ambition is to create plain and honest products that have warmth and character. Bold is a good example of this. I have boiled down the details in the design in order to create an iconographic product. All superfluous details are removed, but the clock still has an impactful, personal and humorous expression.” – Jonas Wagell says

Bold-Wall-Clock-By-Jonas-Wagell-for-Normann-Copenhagen-03-715x1200 Bold Wall Clock / Jonas Wagell for Normann Copenhagen

© Normann Copenhagen

Chunky arms add character to its strong minimalistic approach while touching on a playful side, creating an optical illusion as the hands appear to be hovering above the clock face at certain angles.

Bold-Wall-Clock-By-Jonas-Wagell-for-Normann-Copenhagen-04-759x767 Bold Wall Clock / Jonas Wagell for Normann Copenhagen

© Normann Copenhagen

The wall clock comes in three versions: white with black hands, grey with both hands in shades of grey and fresh petroleum, with hands in pink and green.

Bold-Wall-Clock-By-Jonas-Wagell-for-Normann-Copenhagen-06-759x739 Bold Wall Clock / Jonas Wagell for Normann Copenhagen

© Normann Copenhagen

Jonas Wagell:

Bold is a graphic wall clock, designed by the Swedish designer Jonas Wagell. The design clearly references the world of typography, in which a font can be made bold to stand out and attract the eye. That’s where the clock gets its name, Bold, from. The face and hands of the clock have plump, rounded shapes that soften up the otherwise minimalistic and industrial design.

Bold-Wall-Clock-By-Jonas-Wagell-for-Normann-Copenhagen-08-759x759 Bold Wall Clock / Jonas Wagell for Normann Copenhagen

© Normann Copenhagen

“A lot of my work has to do with reducing and taking away. Stripping down to reveal the essence of a function or emphasize a characteristic shape. I wish to give all objects – big and small – the same resemblance, to carry the same DNA. I don’t strive for the extravagant, but rather the humble and quirky. This process is very different between different projects – from cutlery to sofas or even houses – and often requires complex solutions to keep things simple.”

Bold-Wall-Clock-By-Jonas-Wagell-for-Normann-Copenhagen-10-759x545 Bold Wall Clock / Jonas Wagell for Normann Copenhagen

© Normann Copenhagen

The clock distinguishes itself by its simple yet characterful expression. The designer’s background in graphic design is reflected in the clock’s idiom, which builds on clean lines and reduction to an absolute essence. One enticing detail is the play on the colours, which creates the optical illusion that the hands are hovering freely.

Bold-Wall-Clock-By-Jonas-Wagell-for-Normann-Copenhagen-11-759x884 Bold Wall Clock / Jonas Wagell for Normann Copenhagen

© Normann Copenhagen

The wall clock comes in three versions: white with black hands, grey with both hands in shades of grey and fresh petroleum, with hands in pink and green. The Bold clock is released by Normann Copenhagen in September 2015 in new size and updated colours.

Bold-Wall-Clock-By-Jonas-Wagell-for-Normann-Copenhagen-13-759x548 Bold Wall Clock / Jonas Wagell for Normann Copenhagen

© Normann Copenhagen

The Bold wall clock was designed in 2008 and first presented as part of the studio collection Hello Industry, but was never in serial production. The Bold clock is one of my earlier works, but still well-representative for my design approach today, says Jonas Wagell. The fact that the clock is still relevant after more than six years is reassuring and grants for a timeless design. Well, although being a clock.

Bold-Wall-Clock-By-Jonas-Wagell-for-Normann-Copenhagen-14-759x503 Bold Wall Clock / Jonas Wagell for Normann Copenhagen

© Normann Copenhagen

Data:

Name: Bold
Type: Clock
Materials: Powder coated steel
Materials Combination: Metal + Color, Eco / Recycled / Green
Dimensions: Diameter 35 cm
Colors: Mix / Multi Color – white with black hands, grey with both hands in shades of grey and fresh petroleum, with hands in pink and green.
Year: 2015

The people:

Product Designer: Jonas Wagell – Lindvallsplan 10, 117 36 Stockholm, Sweden
Manufacturer: Normann Copenhagen – Østerbrogade 70, 2100 Copenhagen, Sweden
Text Description: © Courtesy of Jonas Wagell, Normann Copenhagen
Images: © Normann Copenhagen

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Bold Wall Clock / Jonas Wagell for Normann Copenhagen
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