Analysis
Cioccolato is a pastry boutique specialized in custom deserts for special events. In the last couple of years, auteur pastries has grown considerably, which is why brand and product differentiation have become crucial factors for the success of a business.
Conceptualization
The main concept is derived from the already existing Cioccolato, and repositions the brand as a pastry and specialty services provider that caters to all occasions. The Bake & Decor descriptive is used to communicate the new attributes of the company’s work towards the rebranding project, without confusing Cioccolato´s current customer base.
Identity
We developed a sweet and festive visual identity that uses brightly colored elements and memorable phrases, which go well with any kind of special event.
Project Data
Project name: Small House
Location: Mexico
Program: Rebranding, visual identity, stationary, packaging, interior design.
The people
Client / Owner / Developer: CIOCCOLATO
Interior Designer: SAVVY studio
Text Description: © Courtesy of SAVVY studio
Images: © SAVVY studio
Location Map
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