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[highlight1]  Grasslands Restaurant  [/highlight1]

A Scottish agency has completed work on the redesigned Grasslands Restaurant at Edinburgh Zoo.442 Design was contracted by Compass Group, who was awarded the catering contract for the eateries at Edinburgh Zoo, to create a design overhaul of the Zoo’s eateries in a bid to boost catering revenue.

442 took inspiration from the main animal habitats represented at the Zoo Rainforest, Grassland, Woodland and Oceans and Wetlands to create themed eating areas designed to enhance the customer experience.Strong graphics, textures and insect details inspired by the animal kingdom have been integrated into the design.

David Dunn / MD 442 Design – said of the project:

“Our talented designers have relished the challenge of taking inspiration from the contrasting grazing habitats of varied species to develop a catering environment that is integrated with the overall zoo experience.We believe successful design is about understanding clients’ commercial objectives and getting to the heart of what influences customer buying decisions.By bringing global grazing habitats to life through design, and exploring how eating is linked to species survival, we will aim to strengthen Edinburgh Zoo’s offering as it prepares to maximise on increased global attention.”

442 Design

The Brief:

Refurbish the underperforming restaurants at Edinburgh Zoo to maximise return and enhance the overall visitor experience. Introduce new food and snack bar offers. Create distinct branding with appeal to family market.

The Approach:

We created a distinct but related identity for each of the restaurants and renamed both outlets to emphasise change of management. The Grasslands restaurant is a higher end hot food offer with coffee bar zones. Bright pastel colours and bleached timbers create a relaxed and calm atmosphere bold animal graphics and elegant insect details bring a smile and relate to the overall zoo experience.

The Jungle Food Court is bright, engaging and positioned as a faster food offer. Bold colour and large format graphic details support increased covers and seating areas. A new ice cream and coffee service hatch maximises passing trade and additional spend. Light hearted design details acknowledge the location and outsized lightshades and interior landscaping help fill the space and give the sense of jungle scale.

The Result:

The Compass run restaurants at Edinburgh Zoo are performing well ahead of target and have greatly enhanced the overall visitor experience at the zoo.

[highlight1]  Project Data  [/highlight1]

Project name: Grasslands Restaurant
Location: 134 Corstorphine Road, Edinburgh, City of Edinburgh EH12 6TS, Scotland, United Kingdom
Type: Lounge / Bar / Restaurant / Night Clubs
Project Year: 2010
Completion Year: 2011
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Awards:

  • 2012 Royal Institute of British Architects (RIBA) Awards – Restaurant & Bar Design Awards – Restaurant or bar in another space Category – Shortlist

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[highlight1]  The people  [/highlight1]

Client / Owner / Developer: Edinburgh Zoo – Compass Group
Interior Designer: 442 Design, Edinburgh, Scotland, United Kingdom
Project Architect: David Dunn
Text Description: © Courtesy of 442 Design
Images: © Matt Davis

[highlight1]  Location Map  [/highlight1]

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