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INTERSECT BY LEXUS – Dubai

Dubai is the second city in the world to host INTERSECT BY LEXUS following the Tokyo opening in 2013. Developed by Masamichi Katayama (Wonderwall Inc.), the world-renowned interior designer. INTERSECT BY LEXUS are unique-luxury spaces where people can experience Lexus without getting behind a steering wheel. Neither a dealership, nor a traditional retail space, guests are able to engage with Lexus through design, art, fashion, culture, film, music and technology.

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© Nacasa & Partners

Located in the heart of Dubai International Financial Centre (DIFC), INTERSECT BY LEXUS is considered a third space, a comfortable destination between work and home, that offers an inspiring networking opportunity for luxury lifestyle seekers with an interest in design, art, fashion, culture, music and technology, through its comfortable lounge, inviting eatery, exclusive library and inspiring garage space that will host Lexus concept cars among other installations.

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“Following the project in Aoyama, Tokyo, this is the brand’s second flagship space that opened in Dubai. Upon entering the space, one will have a view over two floors at once, consisting of a dining floor and a floor called “the garage,” which also functions as a gallery space. These spaces are furnished with the brand’s characteristic elements such as the spindle grille and a collection of automobile parts embedded underneath the glass floors. While adhering to the concept of its Tokyo space creating new design by re-editing the elements and mastery of Lexus this new space also incorporates features that are special to Dubai, such as the undulating ceiling inspired by the desert sand dunes. Furthermore, the dining space is also equipped with a chef’s counter for added entertainment.” – Wonderwall Inc.

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© Nacasa & Partners

Intersect is best described as a multi-purpose space with motoring touches and elegant nods to the luxury car brand. There’s an imposing bamboo facade, for example, inspired by the Lexus Spindle Grille and banquettes made from the same leather used in the Lexus LFA supercar.

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“This project is not just about creating a restaurant, but rather an environment, As an incubation platform generating new innovative ideas and concepts, it has been designed to capture the feeling of a lounge, allowing people with shared values to come together and interact in a relaxed yet inspiring atmosphere.” – Masamichi Katayama explains

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Intersect houses a curated library specialising in English, Arabic and Japanese literature, design, art, architecture and lifestyle. Guests are encouraged to browse the books and ornaments, showcased within six minimalistic columns in the dining and entertainment area.

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There’s a story behind each dish developed by our creative kitchen team. The “Culinology” experience of the eatery starts from sourcing only the finest ingredients. The menu showcases raw and organic foods of the highest quality, foods that exalt the innate wholesomeness and splendor of fruits and vegetables, as well as meat, seafood and grains. The food itself is dynamic, full of youth and energy. It is artisanal and is presented with quintessential quality and craftsmanship, divided into Small and Large plates ideal for sharing. Guests may choose to sample, by taste or glass, some of the best new and old world wines, offering guests with another unique experience in the space. An artisanal eatery offering an authentic and evolving culinary journey with a focus on pure, handcrafted organic cuisine and beverages.

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Lexus:

INTERSECT BY LEXUS is a place like no other in the city. Neither a dealership, nor a traditional retail space, INTERSECT BY LEXUS is a third space between home and work for our guests to experience the Brand without getting behind the steering wheel of one of our cars. A high attention to detail can be seen across the space where among many others, the bamboo wall is a design representation of the Lexus Spindle Grille while the banquettes are made of the same leather used in the Lexus LFA supercar.

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INTERSECT BY LEXUS is a unique luxury space where people can experience Lexus without getting behind a steering wheel. Neither a dealership, nor a traditional retail space, guests can engage with Lexus while “connecting with the city, and intersecting with other people and cars”. The first INTERSECT BY LEXUS opened in Tokyo’s Minami Aoyama district in August 2013.

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Both INTERSECT BY LEXUS experience spaces have been designed by Masamichi Katayama, the world-renowned designer and founder of interior design firm Wonderwall. They are designed to embody the Lexus brand, and provide a brand experience with surprise and inspiration unique to Lexus. INTERSECT BY LEXUS – DUBAI is composed of two floors. The lower floor features a garage and exhibition space for Lexus concept vehicles and art installations, while the upper floor provides a lounge, a restaurant, a library lounge, and a shop for CRAFTED FOR LEXUS (www.crafted-for-lexus.com) lifestyle items.

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These spaces will host workshops, exhibitions, and events, acting as the launching point for diverse brand activities. INTERSECT BY LEXUS will be further expanded into the global scene, with a space in New York currently being planned.

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INTERSECT BY LEXUS is headed by Benjamin Nicholas, who has over a decade of experience within the hospitality industry in the UK as well as the UAE. Benjamin leads a dynamic team consisting of gastronomy experts, as well as professionals in hospitality, customer service and operations to bring the new concept of INTERSECT BY LEXUS to life at the DIFC.

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© Nacasa & Partners

Project Data:

Project name: INTERSECT BY LEXUS
Location: 7 – Gate Village, Building 3, towards DIFC Parking, Dubai, United Arab Emirates
Coordinates: 25.213523, 55.282119
Type: Store / Shop / Showroom / Retail
Project Area:

  • Upper floor 172 sqm
  • Lower floor 46 sqm

Status: Completed
Completion Year: 2016

The people:

Client / Owner / Developer: Lexus International
Interior Designer: Wonderwall Inc. – Tokyo, Japan
Project Designer: Masamichi Katayama
Text Description: © Courtesy of Wonderwall Inc., Lexus International
Images: © Nacasa & Partners

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INTERSECT BY LEXUS - Dubai / Wonderwall Inc.
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