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Issey Miyake Flagship Store London Interior

The new ISSEY MIYAKE flagship store is opening on Saturday 11th October 2014 at 10 Brook Street, London. All furniture, fittings and seating has been designed by Tokujin Yoshioka. the idea of combination of technology and hand work has appeared in the store.

Issey-Miyake-Flagship-Store-London-Interior-By-Tokujin-Yoshioka-03-Issey-Miyake-London-759x506 Issey Miyake Flagship Store London Interior / Tokujin Yoshioka

© Issey Miyake London

Design features:

  • Details of exposed concrete beams throughout the space ties together the concept of old and new, a glass staircase located in the center of the space disperses light down into the ground level, the space combines the concept of technology and craftsmanship.
Issey-Miyake-Flagship-Store-London-Interior-By-Tokujin-Yoshioka-06-Issey-Miyake-London-759x506 Issey Miyake Flagship Store London Interior / Tokujin Yoshioka

© Issey Miyake London


Issey-Miyake-Flagship-Store-London-Interior-By-Tokujin-Yoshioka-08-Issey-Miyake-London-759x506 Issey Miyake Flagship Store London Interior / Tokujin Yoshioka

© Issey Miyake London

  • it is expressed that this futuristic contrast between the texture created through long time and the aluminum dyed blue like a fabric. People feel admiration for two types of time; unpredictable future and old history which has been cultivated for long.
  • White, as the trademark color of the brand and its sense of cleanliness is now mixed with aluminum dyed blue, adding the feeling of authority. The space is designed using concrete, glass and black steel and finds a harmonious tone together with the bold hue of blue.
Issey-Miyake-Flagship-Store-London-Interior-By-Tokujin-Yoshioka-10-Issey-Miyake-London-800x1200 Issey Miyake Flagship Store London Interior / Tokujin Yoshioka

© Issey Miyake London

  • The concept behind the store, explains Tokujin Yoshioka, is ‘ambivalence’. It’s a curiously neutral way to describe the undoubtedly eye-catching interior – an obvious sibling to the first outpost in Tokyo – with its combination of raw concrete columns and bright, dyed blue, aluminium panels (made in Germany, anodized in Switzerland apparently) that shines like a jewel from the street through six large windows.
  • “The contrast between the texture of bare walls and the futuristic surface of aluminum is designed to express the contrast of innovative creation and continued history,” says Yoshioka
Issey-Miyake-Flagship-Store-London-Interior-By-Tokujin-Yoshioka-12-Issey-Miyake-London-759x506 Issey Miyake Flagship Store London Interior / Tokujin Yoshioka

© Issey Miyake London


Issey-Miyake-Flagship-Store-London-Interior-By-Tokujin-Yoshioka-13-Issey-Miyake-London-759x506 Issey Miyake Flagship Store London Interior / Tokujin Yoshioka

© Issey Miyake London

Brook Ottoman:

Tokujin Yoshioka, who also designed all the furniture and fittings. A hexagonal, upholstered Brook ottoman was created specially for the new Miyake outpost and will soon be manufactured by Moroso.

Issey-Miyake-Flagship-Store-London-Interior-By-Tokujin-Yoshioka-18-Issey-Miyake-London-759x506 Issey Miyake Flagship Store London Interior / Tokujin Yoshioka

© Issey Miyake London

Moroso continues its partnership with two big names in Japanese design. To mark the opening of the new showroom of fashion guru Issey Miyake, held on Saturday 11 October in London, the brand has produced a series of ottomans created by the artist and designer Tokujin Yoshioka. The product, designed specifically for this space.

Issey-Miyake-Flagship-Store-London-Interior-By-Tokujin-Yoshioka-20-Issey-Miyake-London-759x506 Issey Miyake Flagship Store London Interior / Tokujin Yoshioka

© Issey Miyake London


Issey-Miyake-Flagship-Store-London-Interior-By-Tokujin-Yoshioka-26-Brook-Ottomane-759x561 Issey Miyake Flagship Store London Interior / Tokujin Yoshioka

Brook Ottomane – © Issey Miyake London

The name Brook is a homage to 10 Brook Street, London W1, the address of the new Issey Miyake flagship store, located between Bond Street and Hanover Square in the centre of Mayfair, while the shape, in the words of Tokujin Yoshioka himself: “features the complex composition of facets that makes the form like a twist structure as if been sculpted.”

Issey-Miyake-Flagship-Store-London-Interior-By-Tokujin-Yoshioka-31-Issey-Miyake-London-759x405 Issey Miyake Flagship Store London Interior / Tokujin Yoshioka

© Issey Miyake London

Project Data:

Project name: Issey Miyake Flagship Store London
Location: 10 Brook Street, London, W1S 1BG, United Kingdom
Coordinates: 51.513423, -0.145010
Type: Store / Shop / Showroom / Retail, Window Display
Stories: 2
Project Area: 465 sqm
Status: Completed
Completion Year: October 11, 2014

The people:

Client / Owner / Developer: Issey Miyake
Interior Designer: Tokujin Yoshioka – 150-0034 Daikanyama-cho 9-1, Shibuya-ku, Tokyo, Japan
Text Description: © Courtesy of Tokujin Yoshioka, Issey Miyake London, architecturaldigest, moroso
Images: © Tokujin Yoshioka, Issey Miyake London, moroso

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Issey Miyake Flagship Store London Interior / Tokujin Yoshioka
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