Lochristi Concept Store
Lochristi Concept Store’s central theme is based on the rich tradition of floriculture in Lochristi. The most popular fashion brands are displayed in an area of no less than 1250 m², conceptualized by King George. Eye-catchers are the three large greenhouses in which you find superb outfits, and a vertical garden of 8 meters high.
“Concept opened yet another unique fashion store, this time in Lochristi. King George successfully designed the four previous Concept stores, so n°5 could not be inferior to them. This store’s central theme is based on the rich tradition of floriculture in Lochristi. The most popular fashion brands are displayed in an area of no less than 1250 m², conceptualized by King George. Eye-catchers are the three large greenhouses in which you find superb outfits, and a vertical garden of 8 meters high. A giant tree ‘grows’ in the middle of the store, his crest reaching the second floor. After checking out fashionable garments of G-star and co, you can relax in the coffee bar, enjoying a perfect cappuccino.” – King George Creative Agency
“this was ‘a unique idea, out of the retail realm’ providing a ‘journey’ for customers, with ‘original, beautiful references’, ‘great juxtaposition’ and ‘some really lovely collisions brought together’. “You’ve got chaos here, but the chaos works.” – jury’s comment/WAN Interior Awards
King George Creative Agency:
In the medium-sized town of Lochristi near Ghent, King George has designed a unique and unprecedented retail concept for the new Concept Fashion Store. Highlights include the large black conservatories, vertical garden and trees which reach right up to the roof.
Lochristi has a rich history as a horticultural centre and many azalea and begonia growers can still be found in the area. King George Creative Agency therefore created a retail concept which managed to combine the past, present and future in a single store. They wanted to give local visitors who are familiar with the history of their home town an ‘aha’ moment. After all, the land on which the store is built was used for growing flowers and plants for over 100 years.
The store in Lochristi is designed around a central coffee bar which is Scandinavian in style, with furniture by Hay and a genuine, professional barista machine to ensure that every customer is served the perfect cup of coffee. The accessories zone is housed in black conservatories which were built by a local specialist. He builds all the greenhouses for the horticultural businesses which remain in the region.
The genuine vertical garden, which rises from the ground floor to the roof of the first floor, takes pride of place in the store. A unique watering and lighting system ensures that the plants remain in top condition. Three large tree trunks, clad in long strips of reclaimed wood in all colours, lead the visitors to the first floor where arched polytunnels form an attractive passageway. The fitting rooms were made of corrugated metal, as it is customary in the horticulture sector to make storage sheds out of this material.
King George believes that a store with the right collections and staff is no longer sufficient to make you stand out from the competition. Today, you need more to convince customers to visit your store. As people travel these days and can also shop online, they are becoming increasingly spoiled. These spoiled consumers therefore require pampering to an ever greater extent. It’s about service, for sure, but certainly also the interior design and the story you want to tell them. Little things like the smell of the store, the lighting, music and a nice cup of coffee make all the difference when it comes to them spreading the word about your business. And it is precisely all these small details we King George have focused on.
Project name: Lochristi Concept Store
Location: Antwerpse Steenweg 94, 9080 Lochristi, Belgium
Coordinates: 51.088798, 3.807888
Type: Store / Shop / Showroom / Retail
Project Area: 1,250 sqm
Completion Year: 2013
Client / Owner / Developer: n/a
Interior Designer: King George Creative Agency – Kokkelbeekstraat 60, 9100 Sint-Niklaas, Belgium
Text Description: © Courtesy of King George Creative Agency, worldarchitecturenews
Images: © King George Creative Agency