Lulamae traditionally follows the nature of strip shopping boutiques, with its first located in the heart of Brunswick. The Pop-up shop took the idea of retail strip shopping and transplanted it deep inside the urban shopping centre, Melbourne Central. This area has been taken as the starting point, re-imagined, romanticised and will now be re-assembled it in storybook fashion.
The idea toys with the notion of scale, giving the space the feeling of fantasy, like Alice climbing into the dolls house the shoppers feel larger than life, standing two storeys tall looking down at the surreal streetscape around them.
The entire commercial fit out was made from 100% post consumer waste recycled cardboard, which through prefabrication and swift assembly, literally ‘popped-up’ on site. With all of the printed laser-cut panels arriving flat packed on site, they were folded and snapped together in one day for a two month installation.
Cardboard tubes serve as columns and hanging rails, while the furniture also adopts the same materiality. Disassembly of the pop-up installation was similarly efficient,and was complete within two hours.
Project name: Lulamae Pop-up Shop Client / Owner / Developer: Lulamae
Location: Melbourne, 3000 Australia
Program: Interior For Retail Shop
Project Year: 2009
Floor Area: 50 m2
Budget total: 5500 USD
Interior designer: Breathe Architecture
Text Description: © Courtesy of Breathe Architecture
Images: © Breathe Architecture
Client / Owner / Developer: Lulamae