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Media-TIC World Building of the Year 2011

The Industrial Revolution and now the Digital Revolution. Today, in the information age, architecture is a technology platform that consists of computer system connections and new materials.This project has been commissioned by The Consortium of the Zona Franca CZFB and 22 @ of Barcelona.

Media-ICT-By-Cloud-9-©Luis-Ros-06 Media-TIC World Building of the Year 2011 / Cloud 9

© Luis Ros

22@ is an experimental district with a powerful, distributed and accessible, energy load. Part of the Districlima network, where new business values are intangible. We were extremely interested in this digital city model based on ICT (information and communication technology), with the idea of a city where what matters is knowledge, added value and patents, in short, where the objective is for your architecture to be in sync with your own values.

Media-ICT-By-Cloud-9-©Luis-Ros-02-759x626 Media-TIC World Building of the Year 2011 / Cloud 9

© Luis Ros

The building volume forms a cube of 44m x 44m x 37.82m high; the site is 3,572.45 m2 in which the basement occupies the entire area, while above ground the occupation is 54.20%.In total, the Media-ICT has 16,000 m2 above ground and two floors below ground (7100 m2) with capacity for 200 parking spaces.

Media-ICT-By-Cloud-9-©Luis-Ros-03 Media-TIC World Building of the Year 2011 / Cloud 9

© Luis Ros

The ground floor does not have pillars; public space invades the building with 36m x 40m of free space. The lobby of the building can host exhibitions, workshops, events…The building is divided so that the upper floors (from eighth to fourth) are rented for big companies, the second and third floor have small spaces for emergent companies and the first floor with the Cibernariun and an auditorium offers a course program oppen to all the city residents.

Media-ICT-By-Cloud-9-©Luis-Ros-05-847x1200 Media-TIC World Building of the Year 2011 / Cloud 9

© Luis Ros

Our construction is built from the top and moves downwards, becoming transparent, anti-gravitational, and almost liquid at the bottom. Thus, its impact on the street is minimal, about 8% mass with respect to the 1500 m2 floor surface area.

Unlike most of the buildings, which consume huge amounts of energy, the Media-ICT is designed to be a great generator and optimizes energy use.

Media-ICT-By-Cloud-9-©Luis-Ros-04 Media-TIC World Building of the Year 2011 / Cloud 9

© Luis Ros


Thanks to the energy simulation of the building the demands of heat and cold are adjusted accordingly minimizing the dimensioning of installations.

Media-ICT-By-Cloud-9-©Luis-Ros-08-847x1200 Media-TIC World Building of the Year 2011 / Cloud 9

© Luis Ros


The façade, made of inflatable ETFE cushions oriented south, act as a variable sunscreen, opening in winter to gain solar energy, and closing in summer to protect and shade. In the south west façade, Nitrogen based fog is introduced in the cushions, that by increasing its particles greater opacity is produced, thereby protecting users.

Both the façades and offices have been equipped with multiple temperature sensors, humidity or pressure that collect exterior information to adjust the interior conditions.MONITORING:

Media-ICT targets and achieves:

  1. 20% CO2 reduction due to the use of District Cooling, clean energy.
  2. 10% CO2 reduction due to the photovoltaic roof.
  3. 55% CO2 reduction due to the dynamic ETFE sun filters.
  4. 10% CO2 reduction due to energy efficiency related to smart sensors.
  5. Total 95% CO2 reduction, the Media-ICT is a NET building almost a net zero building.
Media-ICT-By-Cloud-9-©Luis-Ros-07 Media-TIC World Building of the Year 2011 / Cloud 9

© Luis Ros

Project Data:

Project name: Media-TIC
Location: Calle Roc Boronat 117, 117, 08019 Barcelona, Spain
Coordinates: 41.402398, 2.194484
Type: Office Building, Mixed Use
Site Area: 3,572.45 sqm
Project Area: 16,000 sqm
Size: 44m x 44m x 37.82m
Two floors below ground: 7100 m2
Parking spaces: 200


  • 2011 – World Architecture Festival Award – World Building of the Year

The people:

Client / Owner / Developer: El Consorci de la Zona Franca
Architects: Cloud 9 – Passatge Mercader 10, local 3, 08008 Barcelona, Catalunya, Spain
Environmental Engineer: Cloud 9
Instalation Engineers: David Tusset: PGI grup
Structural Engineer: Agustí Obiol, BOMA
Text Description: © Courtesy of Cloud 9
Images: © Luis Ros – Cloud 9

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Media-TIC World Building of the Year 2011 / Cloud 9
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