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Porsche Pavilion

The new Porsche Pavilion, designed by HENN Architekten, is meant to capture the importance of Dr. Ing. h.c. F. Porsche AG within the Volkswagen group family. “The structure captures the dynamic flow of driving with a seamless building skin,” explained the architects. Curving lines and organic bends make their way over the man-made pond, as a series of stairs with plants take shade underneath. HENN designed the sculptural piece is in effort to reflect the characteristics derived from the Porsche brand image.

Porsche-Pavilion-By-HENN-Architekten-03-759x505 Porsche Pavilion / HENN Architekten

© HG Esch

The new Porsche Pavilion at the Autostadt in Wolfsburg, Germany. The building which opened just recently is the first addition to Volkswagen’s theme park since its opening in 2000. Designed by German HENN Architekten, the pavilion expresses the importance of Porsche within the Volkswagen Group family.

Porsche-Pavilion-By-HENN-Architekten-04-759x531 Porsche Pavilion / HENN Architekten

© HG Esch

“The building is unique and its construction is extraordinary. This pavilion also has a symbolic and historical dimension, as it hints at the common roots through which Porsche and Volkswagen have been connected from the very beginning and will continue to be connected also in future”, says Matthias Müller, CEO of Porsche AG. “As a worldwide leading automobile destination and communication platform for Volkswagen, we provide insights into our brands, values and philosophy for our guests. With the Porsche Pavilion we start a new chapter in the history of the Autostadt”, adds Otto F. Wachs, Director of the Autostadt.

Porsche-Pavilion-By-HENN-Architekten-05-759x481 Porsche Pavilion / HENN Architekten

© HG Esch

The organically shaped building is sitting – in mirrored location to the Volkswagen Pavilion- at the central axis of the theme park and offers 400 m² of space for exhibitions and presentations. Its characteristic silhouette will become a distinctive icon amid the lagoon landscape of the Autostadt.

Curving lines and exciting bends make the Pavilion a dynamic yet reduced sculpture with its characteristics derived from the Porsche brand image. As designed by HENN, the structure captures the dynamic flow of driving with a seamless building skin. Its lines pick up speed and slow down just to plunge forward in large curves with ever-changing radii. A matte-finished stainless steel cladding forms the flush envelope of this vibrant structure, creating the impression of a homogeneous unity, whilst creating a continuously changing appearance depending on light and weather conditions. At the entrance the pavilion cantilevers 25m over the lagoon’s water surface in front.

Porsche-Pavilion-By-HENN-Architekten-07-759x505 Porsche Pavilion / HENN Architekten

© HG Esch

Below the cantilever of the large asymmetrical roof, a sheltered external space opens up. This space is visually connected to the surrounding landscape, but forms its own acoustic enclosure, providing seating for a few hundred guests. Architecture and landscape, interior and exterior as well as roof and facade are brought together by HENN in their architectural concept of a coherent, flowing continuum. The external area around the pavilion was designed by landscape architects WES and integrated into the overall concept of the theme park. This is how the new piazzetta creates a connection between the Porsche Pavilion and the adjacent Volkswagen Commercial Vehicles Pavilion by means of water features and trees. By walking around the sculptural Porsche Pavilion, further highlights of the Autostadt can be discovered.

Porsche-Pavilion-By-HENN-Architekten-09-759x463 Porsche Pavilion / HENN Architekten

© HG Esch

Similar to the monocoque construction technology used for lightweight structures in the automotive and aerospace industries, the building envelope forms a spatial enclosure whilst at the same time acting as load-bearing structure. A total of 620 sheets of stainless steel cladding with welded ribs were prefabricated in a ship-yard in Stralsund and assembled on site.

Inside the pavilion a concentrated space opens up, allowing visitors to experience the sports car brand Porsche and its history, yet, casting aside the conventional limits and restraints to perception. The elliptically curved ramp embraces the dynamic principle of the architecture and leads the visitor to the lower exhibition stage areas. The exhibition and staging concept created by hg merz architekten museumsgestalter and jangled nerves combines evolution, engineering and the fascination of Porsche into an impressive image of future-oriented tradition. The Original Porsche – a 356 No.1 built in 1948 – is the starting point for a swarm of 25 silver coloured vehicle models at the scale of 1:3, on show in the main exhibition area.

Porsche-Pavilion-By-HENN-Architekten-13-759x504 Porsche Pavilion / HENN Architekten

© HG Esch

Tradition and innovation, performance and day-to-day-practicality, design and functionality, exclusiveness and social acceptance: These four antagonistic terms characterise Porsche’s values and philosophy. They are also picked up as themes in short films. A film about the company history, sound stories about selected Porsche models as well as tablet PCs with further information about the exhibited vehicles make this visit’s experience perfect.

Porsche-Pavilion-By-HENN-Architekten-15-759x504 Porsche Pavilion / HENN Architekten

© HG Esch

  • The Porsche pavilion was completed in about ten months.
  • The sculptural piece of architecture is covered in 620 pieces of matte-finished stainless steel cladding and features a 25 metre cantilever which forms a spatial enclosure over a lagoon.
  • Below the cantilever of the large asymmetrical roof, a sheltered external space opens up. This space is visually connected to the surrounding landscape, but forms its own acoustic enclosure, providing seating for a few hundred guests.
  • The interior and exterior are designed as a flowing continuum, with matte-finish stainless steel cladding.
  • At the entrance the pavilion cantilevers 25m over the lagoon’s water surface in front. Below the cantilever of the large asymmetrical roof, a sheltered external space opens up.
  • The Original Porsche built in 1948 is the starting point of the exhibition, featuring 25 silver-colored vehicle models manufactured at the scale of 1:3.
  • A film about the company history, sound stories about selected Porsche models as well as tablet PCs with further information about the exhibited vehicles complete the experience.
Porsche-Pavilion-By-HENN-Architekten-19-759x506 Porsche Pavilion / HENN Architekten

© HG Esch

HENN Architekten:

For the first time since its opening in 2000, the theme park at the Autostadt in Wolfsburg receives another building structure: The new Porsche Pavilion inaugurated in summer 2012, which expresses the importance of the Dr. Ing. h.c. F. Porsche AG within the Volkswagen group family.

Porsche-Pavilion-By-HENN-Architekten-18-759x505 Porsche Pavilion / HENN Architekten

© HG Esch

Curving lines and exciting bends make the Pavilion a dynamic yet reduced sculpture with its characteristics derived from the Porsche brand image. As designed by HENN, the structure captures the dynamic flow of driving with a seamless building skin. Its lines pick up speed and slow down just to plunge forward in large curves with ever-changing radii. The stainless steel cladding forms a flush envelope for this vibrant structure, creating the impression of a homogeneous unity, whilst creating a continuously changing appearance depending on light and weather conditions. At the entrance the pavilion cantilevers 25m over the lagoon’s water surface in front. Below the cantilever of the large asymmetrical roof, a sheltered external space opens up. This space is visually connected to the surrounding landscape, but forms its own acoustic enclosure, providing seating for a few hundred guests. Architecture and landscape (WES Landschaftsarchitekten) as well as interior and exterior form a coherent, flowing continuum.

Porsche-Pavilion-By-HENN-Architekten-10-759x428 Porsche Pavilion / HENN Architekten

© HG Esch

Inside the pavilion a concentrated space opens up, allowing to experience the sports car brand Porsche and its history, yet, casting aside the conventional limits and restraints to perception. The elliptically curved ramp embraces the dynamic principle of the architecture and leads the visitor to the lower, around 400m² large, exhibition stage areas. (hg merz architekten museumsgestalter and jangled nerves).

The Porsche Pavilion at the Autostadt Wolfsburg has been awarded by the German Design Council (Rat der Formgebung) with the design prize Automotive Brand Award 2012 in the category ‘Best of Best – Architecture’.

Porsche-Pavilion-By-HENN-Architekten-02-759x499 Porsche Pavilion / HENN Architekten

© HG Esch

Project Data:

Project name: Porsche Pavilion
Location: Autostadt, Wolfsburg, Germany
Coordinates: 52.432349, 10.795075
Type: Pavilion
Material: Stainless steel plate 10-30 mm
Weight: 425 t
Area:

  • Gross floor area: 1,400 sqm
  • Net floor area: 1,045 sqm
  • Roofed, paved outdoor area: 290 sqm
  • Exhibition area: 400 sqm
  • Monocoque: 2,550 sqm

Design Year: March 2011 – February 2012
Construction Year: August 2011 – May 2012
Status: Completed
Completion Year: 2012

The people:

Client / Owner / Developer: Dr. Ing. h.c. F. Porsche AG / Autostadt GmbH
Architects: HENN Architekten, Augustenstraße 54, 80333 Munich, Germany

  • Principal: Prof. Dr. Gunter Henn
  • Programming: Andreas Fuchs, Martin Rath
  • Design: Martin Henn, Klaus Ransmayr, Paul Langley
  • Planning: Georg Pichler, Hans Funk, Florian Goscheff, Katrin Lind, Birgit Schönbrodt, Yves Six, Wolfram Schneider, Sebastian Schuttwolf, Maximilian Thumfart
  • Quantity Surveying: Paul Lawrence, Lars Becker, Wolfgang Malisius
  • Construction Management: Wolfgang Wrba, Siegfried Kruse, Hendrik Noack, Karl Rosebrock

Structural Engineer: Schlaich Bergermann und Partner, Prof. Dr. Mike Schlaich, Achim Bleicher, Thomas Schoknecht, Sebastian Linden
Technical Building Services: ZWP Ingenieur-AG
Lighting: Kardorff Ingenieure Lichtplanung GmbH
Infrastructure Design: Niermann Consult
Landscape Design: WES Landschaftsarchitekten, Prof. Hinnerk Wehberg, Michael Kaschke , Maxie Strauch

  • Coordination/Costing: Claus Rödding
  • Project Team: Thomas Bohr, Frank Fischer, Rainer König, Axel Koch, Yushu Liu, Walter Maas, Barbara Tieke
  • Tendering, construction management: Klaus Werner Rose, Frank Bolle, Werner Hüsing, Thorsten Heitmann, Robert Holldorf

Stage Design & Media: hg merz architekten museumsgestalter and jangled nerves

  • Principals: Prof. HG Merz, Ingo Zirngibl
  • Project management: Markus Betz, Jochen Zink
  • Team: Johannes Brommer, Alexander Franzem, Heiko Geiger, Stefanie Heinecke, Bjørn Kantereit, Fabiola Maldonado, Marcel Michalski, Marc Schleiss, Jörg Stierle, Christian Stindl, Sylvia Stoll, Patrick Wais
  • Acoustic space design: Klangerfinder

Envelope Contractor: Centraalstaal B.V., Groningen
Text Description: © Courtesy of HENN Architekten
Images: © HG Esch, HENN Architekten

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Porsche Pavilion / HENN Architekten
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