Red Bull Headquarters
Picked over 2 different firms, Sid Lee Architecture and Sid Lee’s Amsterdam atelier were mandated to make the new Red Bull Amsterdam head offices.
The corporation agreed to settle in the North side of Amsterdam’s port area, in a site evocative of both an artistic street culture and the tenseness of ultimate sports. The plan landed in an old heritage shipbuilding manufacturing unit, facing a timeless crane and an old disused Russian.
“To blueprint the internal space, we targeted at retrieving Red Bull’s philosophy, splitting spaces in accordance with their use and spirit, to propose the concept of the 2 opposed and complementary hemispheres of the human being mind, cause versus instinct, arts versus the industry, dark versus light, the rise of the angel versus the note of the beast”, tells Jean Pelland, lead blueprint Architect and Senior Companion at Sid Lee Architecture.
Inside the shipbuilding manufacturing unit, with its 3 closest bays, the architects concentrated on expressing the dichotomy of space, shifting from community spaces to personal ones, from black to white and from white to black.
“Our goal in that attempt was to combine the virtually brutal simplicity of a manufacturing made with Red Bull’s mystical invite to execute. The indoors architecture with its numerous layers of meaning conveys that dual individuality, recalling the individual of hill cliffs one moment and skate board ramps the next. These triangle- shaped piles, as if ripped off the body of a ship, accumulate semi-open spaces that might be viewed from beneath, as niches, or perhaps from over, as bridges and mezzanines spanning across space. In the architecture we proffer, nothing is undoubtedly set; all is a matter of perception.”
Sid Lee Architecture:
The birth of the beast, In 2009, with offices located in the surroundings of the Dutch capital, Red Bull Amsterdam wanted to move to a more urban location that would better reflect its culture and involvement in the arts and sports. Let us remember that the Austrian company goes much further than simply selling its famous energy drink.
Since its beginnings, it has been involved in racing sports (Formula 1, NASCAR, motorcycle racing) and has been massively sponsoring extreme sports, like the Red Bull Crashed Ice world championship. The company has also invested a great deal in music, helping young artists or creating travelling workshops like the Red Bull Music Academy, and in dance, particularly with its famous B-Boys from the Red Bull BC One Battles.
Project name: Red Bull Headquarters
Location: NDSM-Plein 26, 1033 Amsterdam, Netherlands
Coordinates: 52.400709, 4.893919
Type: Office Interior
Project Year: 2010
Project Area: 875 sqm
Completion Year: 2011
Clients / Owner / Developer: Red Bull Netherlands
Interior Designer: Sid Lee Architecture – 75 Queen, Suite 1400 Montreal, Quebec, H3C 2N6 Canada
Acrhitectural Design: Sid Lee Architecture
Visual Identity and Graphics: Sid Lee
Local Architects: Kamstra Architecten BNA
Builders: Fiction Factory
General Contractor: Jora Vision B.V.
Text Description: © Courtesy of Sid Lee Architecture
Images: © Ewout Huibers