The corporation agreed to settle in the North side of Amsterdam’s port area, in a site evocative of both an artistic street culture and the tenseness of ultimate sports. The plan landed in an old heritage shipbuilding manufacturing unit, facing a timeless crane and an old disused Russian
“To blueprint the internal space, we targeted at retrieving Red Bull’s philosophy, splitting spaces in accordance with their use and spirit, to propose the concept of the 2 opposed and complementary hemispheres of the human being mind, cause versus instinct, arts versus the industry, dark versus light, the rise of the angel versus the note of the beast”, tells Jean Pelland, lead blueprint Architect and Senior Companion at Sid Lee Architecture.
Inside the shipbuilding manufacturing unit, with its 3 closest bays, the architects concentrated on expressing the dichotomy of space, shifting from community spaces to personal ones, from black to white and from white to black.
Our goal in that attempt was to combine the virtually brutal simplicity of a manufacturing made with Red Bull’s mystical invite to execute. The indoors architecture with its numerous layers of meaning conveys that dual individuality, recalling the individual of hill cliffs one moment and skate board ramps the next. These triangle- shaped piles, as if ripped off the body of a ship, accumulate semi-open spaces that might be viewed from beneath, as niches, or perhaps from over, as bridges and mezzanines spanning across space. In the architecture we proffer, nothing is undoubtedly set; all is a matter of perception.
Project name: Red Bull Headquarters
Location: Amsterdam, Netherlands
Program: Interior design for office
Project Year: 2010
Project Area: 875 sqm
Completion Year: 2011
Clients / Owner / Developer: Red Bull Netherlands
Interior Designer: Sid Lee Architecture
Acrhitectural Design: Sid Lee Architecture
Visual Identity and Graphics: Sid Lee
Local Architects: Kamstra Architecten BNA
Builders: Fiction Factory
General Contractor: Jora Vision B.V.
Text Description: © Courtesy of Sid Lee Architecture
Images: © Ewout Huibers