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Room Mate Giulia

Room Mate Hotels, the hotel chain starring a change in tourism founded and chaired by Kike Sarasola, has opened its first hotel in Milan: Room Mate Giulia designed by Patricia Urquiola. This becomes the third hotel of the chain in Italy, adding to those located in Florence, Room Mate Luca and Room Mate Isabella.

Room-Mate-Giulia-By-Patricia-Urquiola-04-759x506 Room Mate Giulia / Patricia Urquiola

© Room Mate Hotel

“At Room Mate Hotels, we know the best way to travel is visiting friends. So we’ve conceived each of our hotels as a personal friend of yours. Someone you’ll stay with, and who will show you around his city. Someone as unique as you. In Milan, you’ll be visiting GIULIA, a scenographer at Milan’s Teatro alla Scala, curious, meticulous, and exciting.” – Room Mate Giulia

Room-Mate-Giulia-By-Patricia-Urquiola-07-759x506 Room Mate Giulia / Patricia Urquiola

© Room Mate Hotel

The hotel is owned by Primo RE Fund organized by the Cassa Nazionale di Previdenza e Assistenza Dottori Commercialisti (“CNPADC” – the Italian social security fund for chartered accountants). Prelios SGR fund manager has identified the building and worked with Room Mate for the renovation of the building that took place in just 15 months.

Room-Mate-Giulia-By-Patricia-Urquiola-11-759x506 Room Mate Giulia / Patricia Urquiola

© Room Mate Hotel

The hotel is located in the heart of Milan, a few steps from Piazza del Duomo and the Vittorio Emanuele gallery, features 85 rooms divided into 5 categories (standard, superior, deluxe, junior suite and penthouse with terrace). In addition, customers can enjoy innovative services such as breakfast until noon or WiMate, Wi-Fi not only in the hotel but all around the city, among others.

Room-Mate-Giulia-By-Patricia-Urquiola-14-759x531 Room Mate Giulia / Patricia Urquiola

© Room Mate Hotel

“Italy has always been a key market for Room Mate Hotels. The opening of Room Mate Giulia in the capital of fashion and trends comes to surprise both Milanese residents and travelers, through striking design full of elegance and passion. It also has a dreamlike location in the heart of Piazza Duomo “, states Kike Sarasola, founder and chairman of Room Mate Hotels.

Room-Mate-Giulia-By-Patricia-Urquiola-15-759x506 Room Mate Giulia / Patricia Urquiola

© Room Mate Hotel

“Working with Room Mate is wonderful, they have given me complete freedom as they are not afraid to make a difference. Room Mate Giulia combines the essence of Milan; it’s new, fresh, fun and welcoming. The hotel reflects the city through its colors, materials, images, irony, the mix of different languages and also its rigour, all with the most intimate accuracy. Room Mate Giulia has a great personality and promises guests a unique experience in Milan” states Patricia Urquiola, responsible for the interior design of the hotel.

Room-Mate-Giulia-By-Patricia-Urquiola-27-759x506 Room Mate Giulia / Patricia Urquiola

© Room Mate Hotel

Design Features:

  • The rooms are inspired by typical Italian homes with a vintage touch, the aim being to create a minimal and yet familiar environment where guests will find everything they need during their stay.
  • The wardrobes have a minimalist look, their lines and materials recalling the concept of industrial shelving. Integration with fabric and wooden chests of drawers make the wardrobe a highly characteristic piece of furnishing that however coordinates with the rest.
  • The structure is in tropicalized metal, an eco-friendly trivalent galvanic zinc coating process that makes the material highly resistant and gives it an unusual fluorescent hue in the colours of the rainbow.
  • Other decorative elements include the use of saddle-leather bindings, typical of Cassina production, on the bedheads, breakfast benches and bathroom mirrors.
  • Attention to detail, together with a strong aesthetic sense, creates fresh, welcoming rooms that reflect the city in their materials and a mix of different languages, all skilfully orchestrated by Patricia Urquiola.
Room-Mate-Giulia-By-Patricia-Urquiola-28-759x522 Room Mate Giulia / Patricia Urquiola

© Room Mate Hotel


Cassina Contract worked alongside Patricia Urquiola on the project for the Room Mate Giulia hotel in Milan, developing and producing the tailor-made furnishings for the 85 rooms and the public areas. Complete furnishings for the rooms included beds with padded heads, tables, desks, sofa beds, wardrobes in tropicalized metal, mirrors and curtains, as well as the reception desks and the bookcase in the hotel lobby.

Just a stone’s throw from Piazza Duomo and Galleria Vittorio Emanuele, Room Mate Giulia is a tribute to the city. Even as you enter, you will notice obvious references to traditional materials: the floor is in the same pink marble as that used in the Duomo and the terracotta bricks of the curved wall in the lobby that creates a three-dimensional effect are another typical feature of Milanese architecture. The recurring geometric patterns reproduced on rugs, curtains and walls represent the rigour of this city, and are a clear reference to the graphic arts, an important element of Milan’s cultural history.

Room-Mate-Giulia-By-Patricia-Urquiola-38-759x525 Room Mate Giulia / Patricia Urquiola

© Room Mate Hotel

Room Mate Hotel:

Room Mate Giulia indeed has a great connection with the city of Milan in the use of materials and elements. The hotel lobby floor is made of pink marble, the same used in the Duomo of Milan, following the line of the latest projects of the architect. The predominance of this color in her work has become one of her hallmarks. Terracotta bricks, another typical feature in the Milanese architecture, are used on a curved wall in the lobby to create a tridimensional effect. The recurrent geometric patterns reflect the rigour of the city and also refer to the graphic arts, an important element of the cultural history of Milan.

The rooms refer to typical Italian domestic spaces with a vintage touch. The goal is to create an essential and very familiar space where guests find everything they need to live temporarily in the rooms as if they were at home. And all through areas of the hotel you can admire works of different artists, photographers and illustrators with a common denominator: they are “Milanesi”.

The hotel chain reaffirms its international vision. With 20 properties and presence in 6 international markets, it has planned 10 new openings in 2016 in destinations like Rotterdam, Florence, Rome, Paris, Malaga, Barcelona or Madrid. Thereby, multiplying its size, reaching over 4,000 rooms and obtaining global presence.

Room-Mate-Giulia-By-Patricia-Urquiola-08-759x506 Room Mate Giulia / Patricia Urquiola

© Room Mate Hotel

About: Room Mate Hotel

Room Mate Hotels is an international chain of boutique hotels with global vision, founded in Spain by the former Olympian Enrique “Kike” Sarasola in 2005. Guided by the philosophy that the best way to travel is by visiting friends whose lifestyle, location and familiarity with a destination make one feel right at home, Room Mate Hotels currently has 22 properties, approximately 1,500 rooms, and 8 upcoming openings. Appealing to customers seeking affordable luxury, each address is conceived as a “home” and staffed by a great team that opens doors to travelers desiring comfort, warmth and a welcoming spirit.

Room-Mate-Giulia-By-Patricia-Urquiola-01-759x506 Room Mate Giulia / Patricia Urquiola

© Room Mate Hotel

Project Data:

Project name: Room Mate Giulia
Location: Via Silvio Pellico, 4, 20121 Milan, Italy
Coordinates: 45.465164, 9.189318
Type: Hotel Interior
Hotel Size: 85 rooms divided into 5 categories (standard, superior, deluxe, junior suite and penthouse with terrace)
Status: Completed
Completion Year: 2016
Visit Design Museum Holon’s website: here


  • 2014 – Eloquent Award – Best Personal Brand
  • 2012 – TripAdvisor Travelers’ Choice Awards – Trendy Hotels

The people:

Client / Owner / Developer: Cassa Nazionale di Previdenza e Assistenza Dottori Commercialisti “CNPADC”
Interior Designer: Patricia Urquiola – Via Bartolomeo Eustachi 45 20129 Milan Italy
Furniture & Furnishings: Cassina
Text Description: © Courtesy of Patricia Urquiola, Room Mate Hotel, Cassina
Images: © Room Mate Hotel

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Room Mate Giulia / Patricia Urquiola
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