Room on the Roof
The tower above the Amsterdam de Bijenkorf store is an historical location in the heart of the city. Room On The Roof offers a 360 view of the city of Amsterdam, a spectacular skyline and outlook on various towers and the people of Amsterdam. Design by i29 Interior Architects, including binoculars for viewing, a day bed for dreaming, a menu for eating and Amsterdam as a source of inspiration. Room On The Roof is a place for artists to reflect and develop new visions.
The space, which the architects refer to as ‘playing with scale and perception as in the universe of Alice in Wonderland’, is split into two distinct areas. On one side, a collection of wooden box-shaped spaces are stacked on top of each other to form an assembled living area, while on the other is a sparse space in which to think.
“Room On The Roof is an artist workspace in the tower above the Amsterdam de Bijenkorf store. This aerial eerie in the heart of the city is a place for reflection, a platform for fresh ideas and stimulating thinking on Amsterdam and the city. The artists will be invited to spend time in Room On The Roof and present their projects in store and online. We are looking forward to welcoming artists and art students, national and international, to visit Amsterdam and spend time in the Room On The Roof.” – de Bijenkorf
Room On The Roof is located in the small tower on de Bijenkorf in Amsterdam, a unique spot in the historic heart of the city that has been converted into a cultural haven. Together with the Rijksmuseum in Amsterdam, de Bijenkorf has invited national and international artists to work on their projects in the studio, ranging from performances, poetry and light art to dance, music, film and photography.
The works resulting from the time spent in The Room On The Roof will be shared with the public in keeping with their nature, whether this is an exhibition in the shop windows, an online or live performance, or an installation in or around de Bijenkorf. The programme will also be tailored to major events taking place in the city of Amsterdam and involve collaborations with cultural institutions in the Netherlands.
“De Bijenkorf integrates retail, art, culture and design in order to surprise and inspire customers. The tower is a prominent architectural component of the building on Dam Square and, with The Room On The Roof, it will also come to symbolize the creative innovation of de Bijenkorf.” – Caroline Krouwels, Head of Creative at de Bijenkorf
“We really liked the inhabitability of this, and the craft and construction of it. Also how nicely the space was being used.” – Jury Commentary/CORE77 DESIGN AWARD
i29 Interior Architects:
Room On The Roof is fully equipped for the artists, with a telescope for enjoying panoramic views of the city, a bed for dreaming, a special menu for meals, and its Dam Square location providing a source of inspiration. The works resulting from time spent in Room On The Roof will be shared with the public.
This could be through an exhibition in the store windows, an online live performance or an installation in or around de Bijenkorf. The program will also be tailored to major events taking place in Amsterdam and involve collaborations with cultural institutions across the Netherlands.
The interior of the tower is designed by i29 interior architects. Room On The Roof wants to offer the artist a unique experience. This was the starting point for i29 to realize an installation that brings together two worlds in one space; playing with scale and perception as in the universe of ‘Alice in Wonderland’. On one side a vertical installation of wooden volumes from floor to ceiling is placed, the other side is a full white space.
The wooden installation includes a pantry, storage, desk and daybed. The functions have been stacked on top of each other as a kind of ‘living cabinet’ in order to experience the tower on different levels. Via small ladders you can climb up in the cabinet. Each level gives a new perspective and view to the outside world. All accessories like a telescope, armchair and lamps, are just like the space itself all white to make a contrast with the wooden volume. The monumental spiral stairs leading to the cupola has been restored and adds to the fairytale-like atmosphere.
Project name: Room on the Roof
Location: Dam 1, 1012 JS Amsterdam, Netherlands
Coordinates: 52.373612, 4.894199
Type: Apartment Interior
Project Area: approx 55 sqm
Completion Year: 2015
Client / Owner / Developer: De Bijenkorf
Interior Designer: i29 Interior Architects – Industrieweg 29, 1115 AD Amsterdam, Netherlands
Builder: Fiction Factory
Text Description: © Courtesy of i29 Interior Architects, De Bijenkorf
Images: © i29 Interior Architects, Ewout Huibers, De Bijenkorf