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Różove Cafe – The Pinkest Shop and Cafe in Poznan

This unique pink task was given to the architects from mode:lina studio, meanwhile the brand concept as well as the communication strategy was designed by the MINIMA studio. This incredibly innovative idea of combining a shop with a café is defined by an even more innovative and brave concept: that all the products sold here will be… pink!.

Rozove-Cafe-By-modelina-architekci-02-Marcin-Ratajczak-759x506 Różove Cafe / modelina architekci

© Marcin Ratajczak

The designers had to meet the challenge of combining a store full of varieties with a bustling cafe – and all of it on just 45 sq. meters. The optimal solution was to create a single, suspended structure that would function both as shelves and the ceiling. By following this method the expositional area was maximized while not using up the valuable space.

Rozove-Cafe-By-modelina-architekci-04-Marcin-Ratajczak-759x508 Różove Cafe / modelina architekci

© Marcin Ratajczak

Long meetings were held with the oweners to fully glean their desires for the project. Following these conversations it was decided that the traditional café counter would be substituted for a kitchen island; a place that would act as the centre of the café’s life. This solution helped blur the line between the staff and the customers introducing a home-like feel. Furthermore, together with the modular tables, this created a space that was easy to rearrange for different events.

Rozove-Cafe-By-modelina-architekci-06-Marcin-Ratajczak-759x506 Różove Cafe / modelina architekci

© Marcin Ratajczak

To best display the pink products, the architects used raw and contrasting materials such as plywood and mfp boards. They also left the original brick wall, in some places patching it up with ceramic herringbone tiles. As the owners say about the project; ‘I want our guests to feel as if they have entered our home.’

Rozove-Cafe-By-modelina-architekci-08-Marcin-Ratajczak-759x506 Różove Cafe / modelina architekci

© Marcin Ratajczak


Rozove-Cafe-By-modelina-architekci-09-Marcin-Ratajczak-759x506 Różove Cafe / modelina architekci

© Marcin Ratajczak

modelina architekci:

“We have dreamed about the pinkest and most positive and open place in the world. COME CHECK IT OUT!” This incredibly innovative idea of combining a shop with a café is defined by an even more innovative and brave concept: that all the products sold here will be… pink!

Rozove-Cafe-By-modelina-architekci-12-Marcin-Ratajczak-759x950 Różove Cafe / modelina architekci

© Marcin Ratajczak

This unique pink task was given to the architects from mode:lina studio, meanwhile the brand concept as well as the communication strategy was designed by the MINIMA studio.

Rozove-Cafe-By-modelina-architekci-16-Marcin-Ratajczak-755x1000 Różove Cafe / modelina architekci

© Marcin Ratajczak

“We are open to everything that’s pink: positive meetings, events, conversations, pink objects and snacks. We know everything about the positive.”

The designers had to meet the challenge of combining a store full of varieties with a bustling cafe, and all of it on just 45 sq. meters! The most optimal solution was to create a single, suspended structure that would function both as shelves and the ceiling. This way the exposition area was maximized while not using up the incredibly valuable space.

“I want our guests to feel as if they have entered our home.”

Rozove-Cafe-By-modelina-architekci-19-Marcin-Ratajczak-759x938 Różove Cafe / modelina architekci

© Marcin Ratajczak

To meet the dreams of the owners that were captured during long hours of conversations, the architects decided to substitute the traditional café counter with a kitchen island. A place that would be the center of the café’s life. This solution helped blur the line between the staff and the customers, introduce a homey feel, but also together with the modular tables, created a space easy to rearrange for different events.

Rozove-Cafe-By-modelina-architekci-35-Rozove-Cafe-759x506 Różove Cafe / modelina architekci

© Różove Cafe


Rozove-Cafe-By-modelina-architekci-36-Rozove-Cafe-759x506 Różove Cafe / modelina architekci

© Różove Cafe

To best expose the pink products, the architects used raw and contrasting materials such as plywood and mfp boards. Also they left the original brick wall, in some places patching it up with ceramic herringbone tiles.

Rozove-Cafe-By-modelina-architekci-41-Rozove-Cafe-759x506 Różove Cafe / modelina architekci

© Różove Cafe

Project Data:

Project name: Różove Cafe
Location: Wodna 23, Poznań, Poland
Coordinates: 52.407380, 16.935521
Type: Cafe / Coffee Shop
Project Area: 65 sqm
Status: Completed
Completion Year: February 2015

The people:

Client / Owner / Developer: Private
Interior Designer: modelina architekci – Zwierzyniecka 3, 60-413 Poznań, Poland
Project Team: Paweł Garus, Jerzy Wozniak, Kinga Kin
Branding: Minima Studio
Text Description: © Courtesy of modelina architekci, Różove Cafe
Images: © modelina architekci, Różove Cafe, Marcin Ratajczak

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Różove Cafe / modelina architekci
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