The Bradley – A Timepiece Designed to Touch and See
“The Bradley” by Eone was named after Bradley Snyder, an ex-naval officer who lost his eyesight in an explosion in Afghanistan in 2011. Its stunning universal design makes it a timepiece for everyone. The majority of watches require sight. The Bradley by Eone is not one of those watches. Designed in collaboration with the blind. Instead of traditional watch hands, two ball bearings driven by magnets indicate hours and minutes. Touch your time with The Bradley timepiece. After all, telling time shouldn’t require sight.
The contemporary wristwatch is an amazing feat of engineering, yet it still relies exclusively on sight. The Bradley was created to resolve the challenge of checking the time for those who are vision impaired. Designed in collaboration with the blind, The Bradley allows you to touch and see to check time.
Built of solid titanium, time is indicated by two ball bearings: one indicating minutes (top), and one indicating hours (side). These two ball bearings are connected with magnets to a watch movement beneath the watch face. Even if the ball bearings are displaced when touched, the magnets will move the ball bearings back to the correct time with a gentle shake of the wrist.
The Bradley is named after former Navy Officer and Paralympic Gold Medalist, Brad Snyder, who lost his vision from an IED explosion in Afghanistan. Through his actions, Brad is breaking the stereotypes and misconceptions people have towards the blind. He has inspired us with his determination, his work ethic, and most importantly, his attitude.
Like Brad, we’ve thought outside the box to come up with an innovative solution to a big problem. With its beautiful form and exceptional function, our tactile timepiece accommodates both sighted and vision impaired users equally. The Bradley is accessible to everyone, because telling time shouldn’t require sight.
“The Bradley was created in collaboration between engineers, product designers, and vision impaired users. In designing our tactile timepiece, we focused on beautiful form and exceptional function, creating an innovative design that maintains a minimalist, modern aesthetic. Rather than creating yet another wristwatch that requires the user to look at the face, we have come up with a creative alternative, a wrist accessory you can touch to determine the time. That is why we do not call The Bradley a “watch.” We call it a timepiece because you can tell time without actually looking at—or watching—the face.” – Eone Time
“The Bradley Timepiece was designed so that even people with impaired vision can read the time. Unlike conventional wristwatches, on the Bradley the moving elements – two spheres – can be touched. One sphere moves along a track on the top and indicates the minutes while the other moves around the edge of the watch and indicates the hours. Eleven raised lines and one triangle at 12 o’clock ensure that the spheres’ positions are always easy to interpret. The Bradley, which blind people helped to develop, was named after former Navy officer and Paralympic Gold medallist Brad Snyder. An attractively and robustly designed wristwatch whose sporty and minimalist form is also clear to the touch, it can be worn by people with or without vision impairment.” – Jury statement/German Design Award
When we first set out to create a universal timepiece, we focused on functionality. We wanted to make a product that was accessible to the vision impaired, providing an alternative to the intrusive talking watches and fragile, inaccurate tactile watches currently available.
While talking with people who are vision impaired, we quickly realized that they were as concerned with fashion as they were with function. As we got more feedback from different user groups, we were surprised to find that sighted users were also interested in a timepiece that allowed them the freedom to both see and touch the time.
So in designing our tactile timepiece, we focused on beautiful form and exceptional function, creating an innovative design that maintains a minimalist, modern aesthetic. Staying true to our initial mission, our timepiece accommodates both sighted and vision impaired users equally.
How does our debut timepiece work? Rather than creating yet another wristwatch that requires the user to look at the face, we’ve come up with a creative alternative: a wrist accessory you can touch to determine the time. By touching the titanium face, you can feel the location of the two ball-bearings — and you’ll instantly know how much longer you have to endure that boring meeting.
That’s why we don’t call The Bradley a “watch.” We call it a timepiece because you can tell time without actually looking at—or watching—the face.
Since our work revolves around inclusive and socially conscious design, we wanted that core value to come across in our company name. Pronounced e (like the letter), one (like the number), our name Eone reflects our desire to serve everyone. Not only are our timepieces fashionable for everyone, they’re functional for everyone, too.
Good design should be inclusive, not exclusive. We want to show the watch market and the world that you don’t have to come up with a complicated techie product to be inclusive. By reimagining the basic wristwatch design, we’re demonstrating that simple products, which are often taken for granted, are important to us all and can account for the diverse needs of everyone.
About: Bradley Snyder
Serving in Afghanistan, Lt. Bradley Snyder, working in a United States Navy bomb-disposal squad, stepped on an improvised explosive device while trying to aid two victims of another blast. The explosion robbed him of his sight.
On Sept. 7, 2012, one year later to the day, Lieutenant Snyder won a gold medal in 400-meter freestyle swimming at the London Paralympics. Altogether, he won two gold medals and one silver, and broke two world records at the event.
Name: The Bradley
- Case Material – Titanium
- Wristband Material – Italian leather with detailed stitching
- Case diameter: 40mm.
- Strap width: 20mm.
- Wrist size: 6¼ – 8½ in (160 – 215 mm), 20 mm width
Battery: Renata 371 button cell watch battery
Colors: Black, Silver / Chrome